Just another trend report for 2017? Fjord on the return from digital investments
Accenture's Fjord Trends 2017 is the rare trend report that gets to the implications: where the return on a digital investment actually comes from.
Most trend reports describe. Fjord Trends 2017, published by Accenture Digital, is one of the few that gets as far as the implications, and that is what makes it useful to anyone deciding where a digital budget should go.
The through line is that the return on a digital investment comes from the operating model behind it rather than from the interface in front of it. Organisations that treat digital as a channel keep paying for it; organisations that treat it as a way of working start earning from it.
Source: Fjord Trends 2017, Accenture Digital.